Generative Search Optimization is Cheshire’s new service designed to increase your practice’s visibility in the era of AI-driven search and conversational discovery. Traditional SEO focuses on search engines like Google, while GEO ensures your brand is also visible in AI assistants, generative search platforms, and emerging recommendation engines.
What is the difference between SEO and GEO?
How will GEO benefit my practice?
By implementing Cheshire’s GEO program, your practice will:
- Continue to rank high in keyword search, local listings and Google search results. Remember that the Google search results are now lower on the page because of the AI Overview and other AI-generated information Google is showing for a search request.
- Appear in the Google AI Overview and other AI-generated search results and summaries.
- Reach customers who use conversational search platforms (e.g., ChatGPT, Perplexity, Gemini, Bing Copilot).
- Stay ahead of competitors by adapting early to this search revolution.
- Protect and expand your digital visibility as consumer habits shift.
Do I need to replace traditional SEO with GEO?
NO! SEO and GEO work together. SEO ensures visibility in traditional search engines and local listings, while GEO secures placement in AI-powered search experiences. Together, they form a comprehensive approach to ensure your brand remains discoverable everywhere customers are searching.
What will I get with Cheshire’s GEO Plan?
Cheshire will provide your practice with all of the tools so that your practice is visible in both traditional search engines and AI-generated engines, including:
- AI Assessment and Plan
- AI Audit with Keyword Rankings
- Website readiness analysis and update
- Personalized 90-day action plan
- Competitive analysis
- Focused content update, created according to AI Assessment plan
- Monthly SEO and GEO (AI analysis) report
- ROI calculator
What if I do nothing?
If you do nothing, your business won’t disappear from Google, but you risk losing visibility as customer behavior shifts toward AI-driven search. Traditional SEO will keep you relevant in Google, but your competitors investing in GEO will begin capturing a growing share of AI-influenced traffic. Here’s why:
1. Declining Visibility in Emerging Search
- Generative AI platforms (Google’s AI Overviews, Bing Copilot, ChatGPT, Perplexity, etc.) are already pulling traffic away from traditional search.
- If you don’t optimize for these systems, your business may not appear in AI-generated answers, meaning fewer impressions and clicks compared to competitors who adopt early.
2. Dependence on Traditional SEO Alone
- Traditional SEO (Google search rankings, backlinks, etc.) will still matter — but its share of user attention is shrinking as more people ask questions directly to AI assistants.
- This creates a risk that even strong SEO work won’t deliver the same results it has in the past.
3. Competitive Disadvantage
- Early adopters of GSO will likely gain preferential placement in AI-driven results.
- If competitors take this step before you, they may become the “default” recommendation for consumers asking AI search assistants for local businesses, services, or advice.
Gain the Competitive Advantage!
Sign up today so that we can get started. While competitors struggle with declining client visits, you receive more client appointments:
- Growth Capacity: Your practice will grow faster if it is the “authority” in your local area, appearing more in AI searches than other hospitals.
- Increased Monthly Revenue: From a greater number of appointments because your practice is appearing in AI and your competitors are not.